designed to thrill
October 23, 2006
excellent ad. i expect to see a less-than-family-orientated version pretty soon though. 
a quote from mother
October 11, 2006
“People like Amazon still amaze me,” Bellass says. “I go onto Amazon and buy a book and a CD and it tells me the other books and CDs I should be buying.”"I look at those books and those CDs and think, you know what? I would want to read and buy those – and usually I do. Isn’t that the most sophisticated marketing out there? It’s a brand you have a relationship with.”"But at McDonalds you buy a Big Mac and they say, would you like a large fries, and you think, if I wanted large fries I would have asked for it.”"But here is Amazon doing exactly the same thing – they’re trying to get you to buy more products from their store. But they’re doing it by understanding exactly what you want.”
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“We always say, we don’t answer briefs we answer problems,”
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http://www.ideasfactory.com/art_design/features/artdes_feature50.htm
